“Can you share an example of how technology advancements affected the sound or reach of African American gospel quartets? How did one group embrace or resist these changes?”
Technology advancements, especially in recording and broadcasting, played a key role in expanding the reach of African American gospel quartets. One group that fully embraced these changes was The Blind Boys of Alabama. They took advantage of improved recording techniques and radio broadcasts, which helped them connect with a broader audience beyond their Southern roots. The band incorporated more modern instrumentation while keeping their traditional vocal harmonies intact.
This blend allowed them to tap into both gospel and secular markets, reaching listeners who may have never stepped foot in a church. Their willingness to adapt to the evolving sound of the times opened doors to mainstream recognition while staying true to their gospel foundation. These advancements gave gospel quartets the tools to preserve their heritage while expanding their influence.
Nikita Sherbina, Co-Founder & CEO, AIScreen
When I think about how technology changed African American gospel quartets, the story of the Golden Gate Quartet comes to mind. They started as a traditional a cappella group in the 1930s. As recording tools and radio grew more accessible, they adapted. They added guitars and eventually other instruments, shifting their sound. That move helped them reach national radio, tour abroad, and bring their music to places that might never have heard it otherwise. It reminds me of when we first encouraged one of our long-time clients to adopt cloud-based solutions. The initial change felt like a departure from their roots, but it opened up new ways to serve their clients and grow the business.
Some resisted change to protect what mattered most
Not every quartet embraced these advancements. Some groups believed staying a cappella was the only way to preserve the heart of gospel music. They feared adding instruments or new rhythms would water down the spiritual impact. That tension is familiar to me. Years ago, Elmo Taddeo and I worked with a law firm stuck on using fax machines. They didn’t resist tech because they didn’t see its use. They were afraid it would strip away the trust they built with clients through handwritten communication. It took empathy and time to show that staying secure and efficient didn’t mean abandoning their values.
Progress works best when paired with purpose
The Golden Gate Quartet’s success didn’t come just from plugging in a guitar. It came from knowing why they were doing it—to share a message with more people. We see the same pattern today. Technology should support your mission, not replace it. Whether you’re running a gospel group or a business, think about what tools will help you grow and stay true to your purpose. And be open to revisiting that question often. That’s something we continue to do at Tech Advisors—always asking, how can this change help you serve better, not just work faster?
Konrad Martin, CEO, Tech Advisors