“What’s one traditional element of gospel quartet singing that you’ve noticed is being preserved in modern performances? How do you think this element contributes to the genre’s enduring appeal?”
The emphasis on vocal harmony
The emphasis on vocal harmony in gospel quartet singing highlights individual talents while fostering unity and emotional resonance with audiences. This element mirrors how businesses create cohesive brand narratives that align with consumer values, evoking trust and loyalty. Both gospel quartets and successful brands use harmonization to connect deeply with their audiences, enhancing the overall experience and fostering a strong sense of community.
Mohammed Kamal, Business Development Manager, Olavivo
Vocal harmony
I find parallels between the preservation of traditional elements in gospel quartet singing and modern marketing strategies. A key aspect retained in contemporary gospel is vocal harmony, which serves as a unifying force that evokes emotional engagement. This communal experience, blending traditional harmonies with modern influences, reinforces the genre’s emotional core and mirrors how effective marketing can resonate with audiences.
Michael Kazula, Director of Marketing, Olavivo
One traditional element of gospel quartet singing that I’ve noticed being preserved in modern performances is the rich harmonization, particularly the use of tight, soulful background vocals. This has always been a defining feature of quartet singing—each voice layering to create a powerful, unified sound. Even in contemporary performances, this harmonic depth remains crucial. I think this element contributes to the genre’s enduring appeal because it evokes a sense of community and emotional connection.
The intricate harmonies create a feeling of togetherness, which resonates deeply with audiences, whether in a small church or a large concert hall. This soulful blend speaks to the heart and draws people in, making the music feel timeless and impactful. It’s this authenticity and emotional depth that keep gospel quartet singing alive and well, even as it evolves.
Nikita Sherbina, Co-Founder & CEO, AIScreen
The “call and response” aspect
The “call and response” aspect of gospel quartet singing is still what inspires people the most as it relates to traditional quartet singing. A perfect example of this is when I first realized how cool that still is and how it resonates deeply with people when I saw a local gospel show here in Mexico City (yes, they do have local gospel groups here so believe it or not!). The harmony was thick, but the thing that gave it real electricity was when the lead singer would proclaim a line and the trio would respond in beautiful and soulful fashion. It felt like it was a conversation with a spirit.
In my work with RentMexicoCity.com, I have met lots of expats and creatives that are relocating here. Most are seeking an extension of their cultural existence in a new city, something that connects them to “home,” to something bigger than themselves. And every time we delve into music, especially gospel music, that call and response correspond is what they cite as the thing that sends chills throughout their body. An element that is mostly familiar but also feels alive.
That community aspect is what grounds gospel. It is not just on the vocal end, it is on the part of the listening participation. It gives the audience a feeling of belonging, feeling that they have a part in all of this history. That is what I believe also makes gospel music unique and appealing to people; it is not just a performance, you are connecting.
You could remove the lights, the sound systems, the modern arrangements or instrumentation—but as long as that responsive exchange exists between the lyrics, the rhythms and the voices, gospel quartet singing will always resonate with the human spirit.
Martin Weidemann, Owner, RentMexicoCity.com